They both look stupid - but the McDonalds CEO looks like a vegan, a guy who religiously buys organic arugula at the farmer’s market. The BK guy probably eats meat and really does enjoy a Whopper now and again.
This is the leftwing idea of a ‘good white man.’ It can’t work because the vast majority of white men feel instinctive disgust to a guy who talks this way, and looks like he never has to shave.