If you are a home service business owner, you should absolutely do this: This is the most simple lead generation opportunity that will cost you next to nothing And in return people will feel like they have no choice but to buy from you. This is the power of the law of reciprocity. If you give someone something for free, they feel like they owe you back, even if the value of those two things are completely different. How to do it: 1. Go around your neighborhood like this lady is doing and give out free coffee and muffins. 2. Don't ask for anything in return 3. Start a business that you can serve your neighborhood and community with 4. Share that business with your friends and neighbors who are now full from your delicious pastries. 5. Rinse and repeat